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di chosen
one

A fashion legend,
Christian Dior is a name
synonymous with luxury

Christian Dior’s first collection, shown in chilly, post-war Paris, with its smallwaisted, full-skirted ‘New Look’ silhouette was a symbol of luxurious provocation that made headlines around the world. Over time however, the ‘New Look’ became revolutionary and strongly popular, influencing fashion for years to come. By the time of his untimely death at the age of 52, Dior counted among his high-profile clients, women as stylish and diverse as Marlene Dietrich, Rita Hayworth, the Duchess of Windsor and Evan Peron and was remarkable on the world fashion stage as one of its most adventurous and prescient players. The captivating impact of Dior’s creative fashion genius earned him recognition as one of history’s greatest fashion figures. Still later, Dior continued to attract names like Princess Diana, Kate
Moss, et al. With 160 boutiques worldwide, Dior activities include champagne and wines, brandy
and spirits, fashion and leather goods, perfumes, cosmetics and watches.

1947
The first Christian Dior collection (Spring-Summer) shown in Paris

1948
The Christian Dior Perfume
Company launches ‘Miss Dior’

1954
The first Christian Dior boutique opened in London

1957
Time cover of March 4 issue is
devoted to Christian Dior; Christian Dior dies in October of heart attack

1959
Christian Dior Haute Couture collection is shown in Moscow

1968
The Christian Dior Perfume bought by the Moët-Hennessy Holding

1976
Marc Bohan designs the wedding dress for Queen Sylvia of Sweden

1986
The first Dior show held in Peking

1990
Dior Boutiques open in New York, Los Angeles and Tokyo

1997
John Galliano’s first Haute Couture collection for Spring-Summer is
shown in Paris

1998
Dior Boutiques open in Tokyo and Moscow

2002
Dior Boutiques reach the 144 mark world-wide

2006
The first Indian Dior Boutique opens at the Oberoi Hotel in New Delhi

2008
Christian Dior opens store at the Emporio (Delhi), modelled on Dior’s
flagship boutique in Paris

 
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