The Cyber-shot line of digital cameras comes with many other exciting features that include Intelligent Scene Recognition, Advanced Face Detection, Smile Shutter, Double Anti-Blur Solution, etc. Not mincing words, Kimura goes on, “The Indian consumer today wants quality. However, it must be at an affordable price. Sony India offers exactly that.” Will we see an extension of the Cyber-shot line? Kimura replies, “We are constantly innovating and evolving our product line to keep up to the expectations of the consumers.
     Nikon India too launched eight new Coolpix cameras. These cameras come with some of the most cutting-edge technologies like Motion Detection, In-Camera Red Eye Fix, Blink Proof Function, Smile Detection, Vibration Reduction, and much more. The new range is priced between Rs 4,990 to Rs 24,950. With eight new cameras, you can be sure to find one that suits your requirements. Coolpix L22 and L21, part of the easy-to-use Coolpix L-series cameras, come with features like Nikon’s exclusive Smart Portrait System and Nikon’s Electronic VR (Vibration Reduction) Image Stabilisation & Motion Detection. The latter compensates for subject movement as well as camera shake. Nikon’s original BBS (Best Shot Selection) function automatically shoots a series of sequential frames and saves the one with the sharpest focus. Coolpix L22 is available in Champagne Silver, Black, Red and Blue, while L21 is available in Champagne Silver, Brown and Pink. Now you can finally gift your girl a trendy pink Coolpix L21!
    Canon India’s new range of next generation digital cameras includes five cameras in the PowerShot range, three cameras in the Digital IXUS range (IXUS 105, IXUS 130, and IXUS 210), six high-definition and two standard definition camcorders and the EOD 550D digital SLR and two Pro DVs. Digital cameras for the fashionistas, the IXUS range is enviable with tons of eye-popping features. The IXUS 105 comes at a ridiculously low price tag of Rs 10,995 and has features such as Smart Auto and Smart FE (Flash Exposure). The Smart Auto shooting mode intelligently selects the proper settings for the camera based on 18 pre-defined shooting situations! Smart FE working in conjunction with Smart Auto determines the ideal flash exposure by calculating the distance and reflectance of the subject and analysing shooting conditions. It automatically finds the optimum settings for flash output, shutter speed, aperture and ISO speed for beautifully illuminated and natural-looking photos. The IXUS 130 at Rs 14,995 and IXUS 210 at Rs 21,995 are a steal too!
    Add Olympus, Kodak, Fujifilm, Panasonic, Casio and other brands to the mix and you end up spoilt for choices. To summarise, buying a digital camera, especially the Point-and-Shoot one, is not the hardest thing you’ll ever do but it certainly comes with its fair share of intricacies and nuances if you are the type who would like to explore before taking the final call. For the rest of you, life couldn’t get any simpler; just hop into the nearest electronic hub and walk out with a stylish, swanky and feature-studded camera for the price of peanuts!